Age of AI Canada, 2026
May 28, 2026 · Globe & Mail, Toronto
The leading Gen AI event for Healthcare Marketing and Communications
Mathilde Bihan
Head of Modernization & Strategic Projects
Sanofi
Mathilde BIHAN leads Modernization and Strategic Projects for General Medicine at Sanofi, where she champions AI integration to support commercial strategies.
With extensive international experience across Asia, Europe and North America, Mathilde has spearheaded groundbreaking AI initiatives that revolutionize HCP engagement.
Her expertise has been essential in rapidly scaling GenAI content creation platforms and team capabilities while maintaining compliance and brand integrity. Mathilde's forward-thinking leadership in AI strategies continues to shape how pharmaceutical companies connect with healthcare professionals in the digital age
Sessions
Mathilde Bihan
9:50 AM – 10:10 AM
Case Study: Sanofi's practical AI approach to content creation
- Discover how Sanofi leverages GenAI for content, enabling precise customization and brand consistency while scaling efficiently across markets.
- See how AI transforms Sanofi's healthcare communications by balancing personalization with compliance, creating meaningful engagement that matters.
Mathilde Bihan, Head of Modernization & Strategic Projects, Sanofi
Curtis Fichtner, Senior Brand Manager, Sanofi