Age of AI Canada, 2026
May 28, 2026 · Globe & Mail, Toronto
The leading Gen AI event for Healthcare Marketing and Communications
Nicole Serena
Founder & Managing Director · INK Global™ & INK Americas, CEO, PSP Solutions Inc
Nicole Serena
Founder & Managing Director
INK Global™ & INK Americas, CEO, PSP Solutions Inc
Nicole Serena is a global pharmaceutical strategist with more than 30 years of industry experience. She is the CEO of PSP Solutions Inc. and Founder & Managing Director of INK Global™ and INK Americas, advising pharmaceutical companies on patient access strategy, specialty pharmacy networks, and the design and governance of Patient Support Programs.
Nicole has worked with more than 35 pharmaceutical manufacturers across Canada and internationally, helping organizations strengthen access infrastructure and improve financial oversight of complex support programs. She is the creator of FAA$T™, a patented financial governance platform that enhances transparency, audit readiness, and financial accuracy within pharmaceutical programs.
A frequent conference speaker, Nicole also leads executive education initiatives focused on patient access, policy, and healthcare innovation.
Sessions
Daanyaal Bandukwala
1:30 PM – 3:00 PM
Working Session: Agent Design Studio + Build - From Workflow Map to Working Prototype
In this 90mins hands-on workshop, attendees will be guided through a 3 stage rapid prototyping and training on Agent creation. By the end of the session, all modelled agents will be shared with some being built in real time for review.
- Map: Define where “AI-first” Agentic workflows add the most value: new roles & new goals.
- Model: Where to build first: PSP, Marketing ops automation, content/version control, insight-to-brief.
- Deploy: Guardrails that make it safe at scale: build on escalation control, with the correct humans remaining in the loop.
Daanyaal Bandukwala, Principle and Managing Director Next Vision Group , Founder and Managing Director, INK Global™ & INK Americas.
Nicole Serena, Founder & Managing Director, INK Global™ & INK Americas, CEO, PSP Solutions Inc
Bryan Saraka, Director, Customer Excellence, Novartis
Alok Kanti, President International, Apotex