Age of AI Europe, 2025
March 4, 2025 · London, England
#1 Gen AI event for Healthcare Marketing and Communications
Emma Harris
Global Digital Innovation Lead
Ferring
With over 25 years of experience in delivering digital strategy and excellence across global organisations such as GSK, Cisco Systems, Barclays, Halma, and Centrica, Emma has witnessed the exponential evolution of the technology landscape. At Ferring, where she has been for the past four years, Emma initially served as Omnichannel Lead and now holds the position of Global Digital Innovation Lead. Her focus is on executing Ferring's global digital strategy, aligning the technology stack across the business, and driving best-in-class innovation in AI and omnichannel. Emma is dedicated to inspiring, leading, and supporting the implementation of these innovations to enhance the organization's capability and confidence, enabling them to work smarter, not harder.
Sessions
Dr Paul Tunnah
2:20 PM – 3:00 PM
Omni-channel victory, a behind the scenes deep dive on generative AI successful execution.
- Enhanced Omni-channel: How AI has dramatically improved engagement and whilst reduced cost in HCP engagement.
- The AI platforms that drive actionable insights resulting in brands being able to deliver personalisation at scale.
- How to establish future omni-channel campaigns that leverage the latest technology.
Dr Paul Tunnah, Managing Director, CCI Life Sciences
Emma Vitalini, Head of Global Medical Digital Strategy , Amgen
Emma Harris, Global Digital Innovation Lead, Ferring
Nico Renner, Product Manager, Oncology , BeiGene
Panel Discussion