Creativity Now!
November 26, 2024 · Toronto
Canada’s #1 Healthcare Creative Event
Rob McEwan
Executive Vice President
ChangeMakers
Rob McEwan, Executive Vice President, ChangeMakers. Rob believes healthy communications are based on personal relationships. He interacts with health reporters, disease advocacy groups and HCPs on a daily basis. He provides a variety of communications skills with over 25 years of agency experience in media relations, strategic planning, research and disease advocacy. Rob has led a number of national disease understanding campaigns and has extensive experience in both Notice of Compliance (NOC) and over-the-counter (OTC) product launches, warnings, advisories and recalls. Rob has partnered with several global pharmaceutical leaders including AbbVie, Biogen, GlaxoSmithKline, Janssen, Novo Nordisk and Takeda.
Sessions
Rob McEwan
3:45 PM – 4:15 PM
Hats For Hope Case Study: Sustainable Movements for Brain Tumour Awareness
- Learn how genuine insight—that hope can be the cornerstone of meaningful action – formed the foundation of this disease understanding and patient / caregiver support campaign.
- How impactful-personal-storytelling anchors meaningful engagement.
- Discover how Hats for Hope has become a self-sustaining program, providing a model for other disease understanding programs and community advocacy.
Rob McEwan, Executive Vice President, ChangeMakers