Sales Excellence, 2026
November 6, 2026 · Toronto
Canada's only event dedicated to pharma sales
Bryan Saraka
Director, Customer Excellence
Novartis
Bryan Saraka is the Director of Customer Excellence at Novartis, where he leads the intersection of strategy and healthcare innovation. With a career spanning from field-based sales to global operational leadership, Bryan is known for his ability to translate complex technology into practical solutions. He is a firm believer in using AI as a strategic intervention to bridge the gap between data and people, ultimately creating a more seamless and personalized experience across the healthcare ecosystem
Sessions
Bryan Saraka
2:30 PM – 2:50 PM
Does Coaching Actually Improve Sales Performance?
Sales coaching has been around since sales began, but what actually works? In this candid session, Bryan Saraka will shine a light on the good, bad and ugly approaches to coaching. Covering:
- What effective sales coaching actually looks like in the age of AI - beyond ride-alongs, call reviews, and activity management.
- Practical examples of how managers are using CRM insight, customer data, and AI-supported feedback to guide reps.
- The critical importance of culture to improve rep confidence, strengthen customer relationships, and drive sales performance.
Bryan Saraka, Director, Customer Excellence, Novartis
