Carol-Ann Krupka

Sessions

1. 

   Carol-Ann Krupka

   9:55 AM – 10:15 AM

   How Roche leverages RWD & AI to enhance commercial strategy

   • Learn how AI and real-world data help better identify patient opportunity, prioritise HCPs, and improve targeting decisions
   • How unlocking patient, prescribing, and treatment insights support more relevant, timely, and personalised HCP engagement in the field
   • And, how influence networks, referral patterns, and account relationships are shaping territory strategy, customer prioritisation, and sales force deployment decisions

   • Carol-Ann Krupka, Customer Engagement Chapter Lead Neuro Immunology, Roche