Sales Excellence, 2026
November 6, 2026 · Toronto
Canada's only event dedicated to pharma sales
Lucas Polidori
Area Business Manager
Sanofi
Lucas is the Area Business Manager for the Cardiometabolic portfolio at Sanofi, leading two sales teams across the Ontario region with a focus on digital transformation and commercial excellence. With a track record spanning sales, marketing, and digital strategy and operations across both GSK and Sanofi, Lucas brings a data-driven mindset and proven ability to bridge field reality with strategic vision. A digital pioneer who has led omnichannel transformations and brand strategy initiatives, he is passionate about leveraging technology and innovation to drive patient impact.
Sessions
Lucas Polidori
11:00 AM – 11:20 AM
Why Sanofi is Rethinking Territory Planning and Sales Force Deployment
- See how Sanofi is building patient-centric territory plans that reflect real-world healthcare dynamics: Moving beyond traditional call targets to incorporate entire stakeholder account, omnichannel preferences, cross functional account ownership, and health system complexities
- Create integrated sales ecosystems by connecting targeting, territory design, CRM insights, and omnichannel engagement into unified customer experience plans that drive meaningful HCP and patient outcomes
- Leverage AI and automation strategically to eliminate administrative burden and enhance decision-making, while preserving the human insights and local market knowledge that drive authentic healthcare partnerships
Lucas Polidori, Area Business Manager, Sanofi
Trevor Scott, Head of GTMC, Sanofi