Age of AI Canada, 2025
June 17, 2025 · Globe & Mail, Toronto
A year of AI innovation packed into one day!
Florian Schedler
Head of AI
Tank
As Tank's Head of AI, Florian guides teams to embrace AI as a creative force in marketing. With over 20 years of experience, he has boosted AI adoption across the agency from 17% to 70% in just six months through tailored training and AI-assisted workflows. Florian has pioneered AI agents and solutions for healthcare clients including GSK, while building organization-wide AI literacy. Previously Tank's Chief Strategy Officer, his background includes strategic work for Pfizer, Eli Lilly, GSK, Moderna, and AbbVie. Florian champions AI as a collaborative partner rather than just a productivity tool, transforming how teams create and innovate
Sessions
Jessica Knox
1:30 PM – 2:10 PM
Mastering AI Adoption: A Roadmap for Change Management
- How to build AI literacy at scale across your organization.
- Case studies: AI-powered “Next Best Action” strategies improving HCP engagement.
- Data training and trust-building: Ensuring AI insights are reliable and actionable.
Jessica Knox , CEO , Metrix
Caroline Chamy, Senior Global Marketing Manager, Ferring
Florian Schedler, Head of AI, Tank
Pedro Vaccara , Marketing Manager, Nasal Polyps Respiratory, GSK
Panel Discussion