Age of AI Canada, 2025

Agenda

1. 

   Simon Smith

   9:00 AM – 9:40 AM

   The Past Year in AI: What Mattered, Why, and How to Use It Today

   • Twelve months of AI progress, distilled!
   • Clear insights, practical guidance, and real-world examples for life science commercialization, from research and strategy to creative and production.
   • Explore how the latest AI trends are reshapIing healthcare marketing and communication.

   • Simon Smith, EVP Generative AI, Klick Health

2. 

   Expert Speaker Coming Soon

   9:30 AM – 10:00 AM

   Marketing in the Age of AI: Future-Proof Your Team & Career

   • What does a high-performing AI-driven marketing team look like?
   • The new skills and roles needed to stay ahead.
   • How to build capabilities for the next five years.

   • Expert Speaker Coming Soon

3. 

   Timothy Das

   9:40 AM – 10:10 AM

   Banking on Data: What Pharma Marketers Can Learn from a Banking AI-Powered Customer Strategy

   • Learn how Scotiabank approaches sensitive customer data to help marketing teams deliver real value to customers, while remaining compliant and personalized.
   • The Gen AI future; how to balance innovation with privacy in a hyper-personalized world.

   ‍

   • Timothy Das, Head of Design & Digital Product, Scotia Bank

4. 

   Daniel Smedley

   

   10:10 AM – 10:40 AM

   PAAB and AstraZeneca: Why Strategic Partnerships Are Crucial for AI Success

   • Get an exclusive update on PAAB’s proprietary AI solution.
   • Discover why AstraZeneca saw this partnership as an opportunity to improve the overall approval process.
   • Learn which stakeholders were engaged and how objections were overcome at both local and global levels.

   • Daniel Smedley , Vice President, Innovation, Business Excellence and IT (Canada), AstraZeneca

   • Jennifer Carroll, Director of Communications, PAAB

5. 10:40 AM – 11:00 AM

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   Break & Networking

6. 

   Brian Knight

   

   11:00 AM – 11:40 AM

   The Human + Machine Equation: Making AI Work for HCPs and Patients

   • Create trust with AI: Discover co-design techniques and transparency levers that make AI recommendations understandable, ethical, and bias-checked, boosting HCP confidence and patient engagement.
   • Prove the impact: See a fresh case study that quantifies AI’s impact, from concept to completion.

   • Brian Knight, President, KNIGHTLABS

   • Grant Larsen, CEO, Solarvest Bioenergy

   • Andrea Elliott, Head of Product, The Rounds

   • Dr. Cathy Zhang, Physician, Investor, Faculty Lecturer Advisor to Elyx Life

   • Panel Discussion

7. 

   Manoj Hariharan

   

   11:40 AM – 12:10 PM

   Case Study: AI-Powered Precision HCP Marketing and Patient Support

   • AI-Driven Targeting: Use real-world data and machine learning to target the right subpopulations, boosting engagement.
   • Use AI to identify and reach at-risk patients with tailored messaging to improve adherence.
   • Driving Next Best Actions in Marketing: Implement AI chat, automation, and real-time insights for hyper-personalized campaigns.

   • Manoj Hariharan , Client Partner - Digital Engagement & Tech Innovation, IQVIA Canada

   • Jennifer Wellman, Director of Marketing, Emergent Biosolutions

8. 

   Dr. Bobby Yanagawa

   

   12:10 PM – 12:40 PM

   Case Study: Democratizing Healthcare with Agentic AI

   • Exclusive case study from Dr. Bobby Yanagawa, St. Michael’s Hospital, University of Toronto, on pioneering agentic AI technology.
   • Explore the vision and partnership with RXCHAINGE to create safe, trusted, and scientifically validated AI solutions for patients, caregivers, and healthcare providers.
   • Discussion with Murray Forrestall and Dr. Yanagawa on how AI is set to democratize and revolutionize healthcare, and what it means for Life Science companies.

   • Dr. Bobby Yanagawa, Program Director and Associate Professor, Division of Cardiac Surgery at the University of Toronto

   • Murray Forrestall, Partner , RXCHAINGE AI

9. 12:40 PM – 1:30 PM

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   Lunch - Sponsored by ChangeMakers

10. 

    Jessica Knox

    

    1:30 PM – 2:10 PM

    Mastering AI Adoption: A Roadmap for Change Management

    • How to build AI literacy at scale across your organization.
    • Case studies: AI-powered “Next Best Action” strategies improving HCP engagement.
    • Data training and trust-building: Ensuring AI insights are reliable and actionable.

    • Jessica Knox , CEO , Metrix

    • Caroline Chamy, Senior Global Marketing Manager, Ferring

    • Florian Schedler, Head of AI, Tank

    • Pedro Vaccara , Marketing Manager, Nasal Polyps Respiratory, GSK

    • Panel Discussion

11. 

    Kyle Palantzas

    

    2:10 PM – 2:40 PM

    Case Study: How AI Maximises Reach and Relevance in Social Media

    • Discover the latest AI tools that enhance reach, engagement, and content relevance.
    • Learn what makes content sticky: hear about the topics, format and frequency that drive platform retention.
    • Case studies on how brands and partners are achieving higher ROI with ad spend.

    • Kyle Palantzas, Head of Growth, LinkedIn

    • Jon Berke, SVP, Platform Development, Zefr

12. 

    Expert Speaker Coming Soon

    2:30 PM – 3:00 PM

    The Legal AI landscape is shifting - are you ready?

    • Learn about new regulations (AIDA, PIPEDA) towards IP, data privacy, and Indigenous data sovereignty challenges.
    • ‍Important global AI regulations that companies must be aware of in 2025.

    • Expert Speaker Coming Soon

13. 

    Karim Vassanji

    2:40 PM – 3:10 PM

    Case Study: GenAI as a tool and as a skill - upgrading companies by upskilling people

    • Creating an internal enablement environment - examples of the AI tools available at Bayer
    • The path of least resistance - identifying pain points AI can help solve
    • The do-it-yourself opportunity

    ‍

    • Karim Vassanji, Head of Digital Strategy, Bayer Canada

14. 3:10 PM – 3:40 PM

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    Break & Networking

15. 

    Expert Speaker Coming Soon

    

    3:20 PM – 3:50 PM

    Pharma Panel: AI Maturity vs. Global Trends

    • How top pharma companies are integrating AI across their operations.
    • AI ethics, team structures, and tools being used.
    • What global markets are developing, and what it means for Canada.

    • Expert Speaker Coming Soon

    • Panel Discussion

16. 

    David Brown

    

    3:40 PM – 4:20 PM

    The Art of the Possible: Gen AI Showcase by the Industries Leading Experts

    • Live AI campaign demonstrations from top agencies & platforms/
    • Be inspired in how AI is transforming video, audio, print, and digital advertising.
    • See how LLM driven brand plans are a marketers new secret weapon!

    • David Brown, Executive Vice President of Health Strategy, NFA Health

    • Terry Sayegh, GTM Director, Eleven Labs

17. 

    David Sax

    4:20 PM – 4:50 PM

    Inspiring Close

    Closing keynote

    • David Sax, Journalist, writer, and keynote speaker

18. 

    Neil Follett

    4:50 PM – 5:00 PM

    Closing Remarks

    • Neil Follett, Co-Founder & Strategic Advisor , PharmaBrands

19. 5:00 PM – 6:00 PM

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    Networking drinks

20. 6:00 PM – 10:00 PM

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    OPMA Summer Soirée