Age of AI Europe, 2026
March 10, 2026 · London
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Michelle Dunst
Managing Director, Integrated Intelligence
Real Chemistry
Michelle Dunst leads Social & Digital Intelligence at Real Chemistry, where she helps healthcare and life sciences organizations understand how AI is changing the way people seek information, form opinions, and make decisions. Her work focuses on turning complex digital and social signals into clear, usable insight for pharmaceutical brands. She led the development of HealthGEO, a generative AI search intelligence platform built specifically for the healthcare industry, and works with global pharma teams navigating AI adoption in the evolving information landscape
Sessions
Michelle Dunst
12:10 PM – 12:30 PM
(case study) Generative Engine Optimization (GEO): What to do When Content Becomes Conversation
- As agents reshape content discovery, your future campaigns must become agent-readable.
- Develop an internal content production roadmap that is designed for future AI acceptance.
- How to get found when search becomes a conversation. And how to create engagement when your audience expects personalized answers, instantly.
Outcome: Leave with an “Agent-Readiness” checklist for your next marketing or communication campaign!
Michelle Dunst, Managing Director, Integrated Intelligence, Real Chemistry