Age of AI Europe, 2026

Agenda

1. 

   Dr. Arpan V. Prabhu, MD,

   9:00 AM – 9:30 AM

   Agents, Robots, Humans: The Next Wave of Intelligence

   • This keynote maps the near-term trends shaping the landscape right now: the rise of world models and synthetic data, the acceleration of robotics, the emergence of agents and agentic workflows, the evolution of the agentic organisation, and the transformation of commerce, content and user interfaces through generative systems.

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   • Dr. Arpan V. Prabhu, MD,, Founder, Acquainted

2. 

   Giulia Bertolini

   

   9:30 AM – 9:50 AM

   (Case Study) Faster, Smarter, On-Brand: How Bayer UK is using AI to speed up the campaign process and improve consistency.

   • ‍How to build a “living library” of previous campaigns to share learnings and campaign best practices
   • Use AI to critique your targeting and messaging before your next campaign goes live
   • Practical takeaways for applying Bayer-style AI workflows to improve campaign consistency and to reduce campaign lead time

   • Giulia Bertolini, Senior Integrated Multichannel Marketing Manager, Bayer

   • Reg Troka, UK/I Digital Content Manager, UK/I AI Superusers Lead, Bayer

3. 

   Phil Wakefield

   

   9:50 AM – 10:20 AM

   Intelligent Medical Affairs: Turning shared knowledge into deeper insights and better decisions that unlocks potential

   • Hear how unified knowledge, AI-supported insight discovery and cross-pharma collaboration, ( field engagement, field insights, benchmarking) can elevate planning, precision and strategic impact. 
   • Learn how connected medical and commercial teams can unlock earlier signals, generate higher-quality evidence, measure what matters and enable truly intelligent commercialisation through the Medical Affairs lens. 
   • Exclusive insights on how Inizio are redefining intelligent decision-making across Medical Affairs and adjacent commercial functions.

   • Phil Wakefield, Chief Strategy and Commercial Officer, Inizio Medical

   • Timothy Luxford, Chief Commercial Officer, Inizio Ignite, STEM & Research Partnership

4. 10:20 AM – 10:50 AM

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   Break

5. 

   Pav Rishiraj

   

   10:50 AM – 11:30 AM

   A Real Debate on What’s Coming Next: Ethics, Regulation & the EU AI Act

   • The EU’s AI Act will reshape how pharma markets, personalises, and measures. This panel explore pharma frameworks, and how to stay compliant without holding back innovation.

   Outcome: Leave a strong understanding of how AI solutions may violate the EU AI Act. Critical for those tasked with rolling out global initiatives in EU markets.

   • Pav Rishiraj, Director, Head of Pharmacovigilance & UK QPPV, IPSEN & ABPI Chair of Pharma Convigilance

   • Jasmine Agyekum,, Senior Associate, Clifford Chance

   • Amman Ayub, Lead Counsel, UK & Ireland, Advanz Pharma

6. 

   Emma Slade

   11:30 AM – 11:50 AM

   (case study) Multi-agentic AI: How to unify commercial and R&D viability

   • See how Tangram has built a multi-agentic AI ecosystem to discover and prioritise drug targets for its GalOmic therapeutic pipeline.
   • Watch a live demo of AI-driven gene-disease pair discovery (it’s amazing!)
   • Understand how GenAI co-scientists can connect and reason on diverse and multi-layered data.

   Outcome: Understand how a commercially and scientifically aligned AI platform can scale drug discovery, today.

   • Emma Slade, Head of Applied AI, Tangram Therapeutics

7. 

   Sara Rodrigues, PharmD

   11:50 AM – 12:10 PM

   (case study) The Agent Army: Less Internal Drag, More Medical Value

   • Explore how a set of Medical Affairs copilot agents or custom GPTs can transform everyday work.
   • From product expert agents that deliver instant answers derived from approved FAQs, publications and labels to congress insight and reporting agents helping teams capture, and synthesise insights into high-quality outputs.
   • Hear what guardrails should be in place from day one, so these agents reduce risk rather than headaches

   Outcome: Leave with a clear, achievable blueprint for an agent-ready Medical Affairs model that you can plug into your existing workflows to free up your teams for what matters the most.

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   • Sara Rodrigues, PharmD, Associate Director, Medical Affairs, AI Champion, Vertex

8. 

   Michelle Dunst

   12:10 PM – 12:30 PM

   (case study) Generative Engine Optimization (GEO): What to do When Content Becomes Conversation

   • As agents reshape content discovery, your future campaigns must become agent-readable.
   • Develop an internal content production roadmap that is designed for future AI acceptance.
   • How to get found when search becomes a conversation. And how to create engagement when your audience expects personalized answers, instantly.

   Outcome: Leave with an “Agent-Readiness” checklist for your next marketing or communication campaign!

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   • Michelle Dunst, Managing Director, Integrated Intelligence, Real Chemistry

9. 12:30 PM – 1:20 PM

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   Lunch Sponsored by Inizio Ignite

10. 

    Duncan Arbour

    

    1:20 PM – 1:50 PM

    After the AI Hype: Rebuilding the Pharma Client–Agency Operating Model

    • What’s breaking and what’s worth protecting: why “hours + assets” is collapsing under in-house AI, consolidation and procurement logic, and how to avoid the race-to-the-bottom trap.
    • Inside the client firewall: how secure LLMs/copilots are already reshaping asset ownership, accountability and risk and where agencies still earn their keep as a governance + quality creators.
    • Hear where value is moving next: from making stuff to designing the system, hear how clear swimlanes, shared guardrails, and an outcomes-first collaboration model can lead to improved HCP/patient impact - not just increased throughput.

    Outcome: Leave with a practical proposal for redrawn client-agency swimlanes, with a clear view on what to strip out and what to protect.

    • Duncan Arbour, Head of AI Innovation, Kinetic, Syneos Health

    • Robin Jones, Product Owner for AI and Gen AI, AstraZeneca

11. 

    Agata Kinga Kaczmarek

    1:50 PM – 2:10 PM

    (Case Study) AI Implementation Challenges: Why Our AI Personalization Campaign Broke in Review, And How to Fix It

    • Discover what happens when an AI personalization campaign crashes into regulatory review and the lessons that came out of it.
    • Learn who are the critical AI ambassadors that can help you combine speed, creative excellence, sign-off, and scientific rigour.
    • The critical questions to ask your colleagues before you embark on a complex AI driven project.

    Outcome: Learn how to build AI-powered content workflows that move at marketing speed without tripping regulatory wires.

    Disclaimer: No confidential or proprietary information from any specific company will be disclosed.

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    • Agata Kinga Kaczmarek, International Marketing Head of Cardiovascular, Recordati

12. 

    Rakesh Kantaria

    

    2:10 PM – 2:40 PM

    The Unsexy Work That Makes AI a Core Repeatable Capability

    • Hear what actually has to change in people, governance, data/tech stack, and ways of working so AI becomes “how we do campaigns” and not “that cool test we once ran.”
    • How to bake in compliance, medical/legal, auditability and ownership so your new innovation doesn't get stuck at the first global rollout.

    Outcome: leave with a kill/park/scale checklist to separate AI that boosts outcomes from AI that just boosts activity.

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    • Rakesh Kantaria, Founder, Circuit Medical

    • Liz Stutz, Consultant in Digital Transformation in Pharma

    • Benjamin Tilly, Consultant in Digital Transformation

13. 

    Dave Drodge

    2:40 PM – 3:00 PM

    (Un)automatable: Capabilities & Skills You Need In An AI World

    • How to develop workflows and cultures that amplify uniquely human capabilities in an era of accelerating automation.
    • The specific human skills, traits, and qualities highlighted in the MIT EPOCH data and WEF jobs reports, and why they’re becoming essential for life science roles.
    • How these human capabilities shape the way life science companies evaluate, partner with, and collaborate with AI vendors.

    ‍Outcome: Recognize and counter automation bias, build AI-enabled engagement that preserves empathy as a measurable & commercial advantage.

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    • Dave Drodge, Group Lead Digital Transformation #AI & Digital Marketing, Roche

14. 2:40 PM – 3:00 PM

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    Break

15. 

    Simon Jeffries

    3:00 PM – 3:20 PM

    Remain Unshakeable in the Age of AI: How to Stay Disciplined When Everything Is Moving

    • In a world where AI accelerates change faster than teams can process it, discipline is your competitive advantage.
    • Learn how to stay focused, energised, and adaptable when the ground keeps shifting. 
    • Hear from an ex-special forces & tier-1 performance coach on how to make discipline your operating system, and not just a feeling.  

    ‍Outcome: Leave with a practical framework to lead yourself and your team with clarity, control, and confidence.

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    • Simon Jeffries , Founder, UK Special Forces Operator Turned Performance Coach, The Natural Edge

16. 

    Dr. Michelle King

    3:20 PM – 3:40 PM

    Future-Proof Your Leadership: Culture, Inclusion & Motivation in the Age of AI

    • AI is rewriting what motivates teams. Learn to build cultures of trust, autonomy, and competence when algorithms join the team. 
    • Use inclusive leadership models to maintain belonging, creativity, and resilience.

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    • Dr. Michelle King, Organizational psychologist & best selling author

17. 

    Tom Paton

    3:40 PM – 4:00 PM

    Outside-In Thinking: Provocations for Pharma for Creative Excellence

    • Hear from a leading generative AI expert on how the film / media industry is transforming in this AI led world.
    • See what great AI creative looks like, and apply their lessons to your future campaign.

    ‍Outcome: Your annual fill of inspiration & new ideas! 

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    • Tom Paton, Founder & CEO, AiMation

18. 

    Konstantina Patrikiou

    

    4:00 PM – 4:30 PM

    The Debate: Pharma Marketing, Medical & Communication Trends You Won’t Find in an AI Search

    • Pharma leaders share the lessons and commercial goals on AI transformation in 2026 and beyond in this interactive closing session.

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    • Konstantina Patrikiou, Global Marketing Leader, Global Product Strategy, Roche

    • Louise Ostergaard, Global Publications & Scientific Communications Director, Novo Nordisk

    • Christian Gardner, AI Enablement Lead , Envision Pharma Group

19. 4:20 PM – 4:30 PM

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    Closing Remarks

20. 4:30 PM – 6:00 PM

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    Networking Drinks