Reg Troka

Sessions

1. 

   Giulia Bertolini

   

   9:30 AM – 9:50 AM

   (Case Study) Faster, Smarter, On-Brand: How Bayer UK is using AI to speed up the campaign process and improve consistency.

   • ‍How to build a “living library” of previous campaigns to share learnings and campaign best practices
   • Use AI to critique your targeting and messaging before your next campaign goes live
   • Practical takeaways for applying Bayer-style AI workflows to improve campaign consistency and to reduce campaign lead time

   • Giulia Bertolini, Senior Integrated Multichannel Marketing Manager, Bayer

   • Reg Troka, UK/I Digital Content Manager, UK/I AI Superusers Lead, Bayer