Age of AI Europe, 2026
March 10, 2026 · London
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Duncan Arbour
Head of AI Innovation
Kinetic, Syneos Health
Kinetic began as the omnichannel marketing business unit at Syneos Health, and evolved into a unified data and insights platform for our global Commercial business. Next step? Integrating AI to deliver Intelligence as a Service. Duncan leads the AI innovation, helping scale AI across global life science companies. He brings over 20 years of experience helping businesses adapt to emerging technologies. He first published on the impact of Artificial Intelligence in healthcare in 2018, and started developing his GenAI capabilities as a beta user of GPT3 in 2021. Since then, he’s pivoted the primary outputs of the Syneos Health Innovation function from PowerPoint to Python, and now spends most of his time on engineering custom tools for client and internal teams, addressing multiple use cases across the clinical to commercial spectrum.
Sessions
Duncan Arbour
9:30 AM – 10:00 AM
Building for what’s next: Lessons learned from three years’ application of generative AI in healthcare communications
- Learn how advanced contextual techniques like Retrieval-Augmented Generation (RAG) can accelerate the time to value for life science companies.
- Organizational change companies should consider.
- Evolving models when working with partners.
- What works; what doesn’t work yet; and what to do about it right now.
Duncan Arbour, Head of AI Innovation, Kinetic, Syneos Health