Paul Kerrison

Building on a lifelong fascination with broadcast media technology, Paul Kerrison has spearheaded the adoption of generative AI at ITV, where he serves as Head of Generative AI Innovation. From early-career system implementations for Disney and NBCUniversal to pioneering Europe’s first GenAI-produced TV advert, he merges hands-on technical expertise with forward-thinking strategies. A recipient of a Broadcast Tech Award for Innovation, Paul is now expanding GenAI’s footprint across ITV’s operations, championing ethical practices, data transparency, and cross-functional collaboration. He is passionate about ensuring Gen AI solutions deliver real business value and nurturing the next generation of creative technology leaders.