Accelerating Medical Affairs, 2025

Agenda

1. 12:00 PM – 12:10 PM

   Welcome & Opening Remarks

   • How to get the most out of a virtual event
   • Brief overview of the agenda and key themes
2. 

   Michael Zaiac

   12:30 PM – 12:55 PM

   An Introduction to Gen AI for Medical Affairs

   • A not-so-technical explanation of what Gen AI is and how it works
   • The capabilities, advantages, and challenges of Gen AI for medical teams
   • The current state of how medical teams are using Gen AI today
   • A framework for identifying high-value Gen AI use cases in Medical Affairs

   • Michael Zaiac, Head of Medical Affairs Oncology Europe and Canada, Daiichi Sankyo

3. 

   Jared Wels, PhD

   

   2:00 PM – 2:30 PM

   Smarter Training for Smarter Conversations: Gen AI for MSL Training and Readiness

   • Elevate MSL Impact: Learn how MSLs can transition from data carriers to strategic partners through innovative engagement strategies and adaptive, AI-driven training tools.
   • Enhance Learning Efficiency: Discover how Gen AI and patient case-based simulations can provide on-demand, realistic HCP interaction practice aligned with adult learning principles.
   • Ensure Training Excellence: Explore best practices for maintaining accuracy, compliance, and human oversight in AI-powered learning environments for MSL development

   • Jared Wels, PhD, Practice Leader, AI & Innovation, Real Chemistry Medical Communications

   • Sahar Alothman, Global Scientific Director, AstraZeneca

4. 

   Emma Vitalini

   2:30 PM – 2:55 PM

   Starting Safely: Piloting Gen AI in Medical Affairs

   • Regulatory, ethical, and reputational risks of using AI in scientific communications
   • Identifying low-risk AI tools to pilot for immediate impact
   • A framework for assessing, validating, and onboarding AI tools with cross-functional input

   • Emma Vitalini, Head of Global Medical Digital Strategy , Amgen

5. 

   Dr. Will McCully

   2:55 PM – 3:20 PM

   AI-Powered MLR review is coming - are you ready?

   • How GenAI Is Reshaping the MLR Review Landscape
   • Navigating the Risks: What You Need to Know
   • Looking Ahead: The Future of Compliance in the Age of AI

   • Dr. Will McCully, Co-founder & Director, AITHENA

6. 3:20 PM – 3:50 PM

   Closing Keynote

7. 3:20 PM – 3:30 PM

   |

   Break

8. 

   Paul Kerrison

   

   3:30 PM – 3:55 PM

   Prompting: Getting the Most from Gen AI Tools

   Outside-in expert!

   • A clear explanation of how large language models work (e.g., ChatGPT), and how you should speak to them.
   • Best practices for effectively and safely using LLMs for literature reviews and scientific slide decks
   • Inspiring examples of prompting in action

   • Paul Kerrison, Head of Generative AI, ITV

   • Shubhendu Tripathi , Managing Partner , Qubittron

   • Pallavi Jain, Medical Advisor, Oncology, Ipsen

9. 3:50 PM – 4:00 PM

   Closing Remarks

10. 

    Gareth Worthington

    3:55 PM – 4:25 PM

    AI in MLR: Feeding the beast

    • Testing AI in MLR: Insights from UCB’s pilots, tool performance, and current vendor maturity.
    • ‍Laying the groundwork: How structured, high-quality content enables effective GenAI review.
    • ‍Practical next steps: Build strong data, engage local teams, and resource AI adoption realistically.

    • Gareth Worthington, Head of Global Clearance, UCB

11. 

    Simba Mavhunga

    

    4:25 PM – 5:00 PM

    Panel Discussion: Real-World Applications of Gen AI, today

    • Expert-led discussion on successful Gen AI applications in Medical Affairs
    • Overcoming challenges and leveraging lessons learned
    • Interactive Q&A to address audience-specific concerns

    • Simba Mavhunga, Senior Medical Advisor – Cardio-Renal & Digital Health, Bayer

    • Allison Norris, President, Node Medcom