Age of AI Canada, 2024

Agenda

1. 

   Neil Follett

   8:55 AM – 9:05 AM

   Welcome to the Age of AI!

   • Neil Follett, Co-Founder & Strategic Advisor , PharmaBrands

2. 

   Kapil Parakh

   9:05 AM – 9:35 AM

   Opening Keynote by Google

   We are thrilled to announce a keynote address by Google!  Discover how AI is revolutionizing the pharmaceutical and healthcare industries.

   • Kapil Parakh, Senior Medical Lead , Google

3. 

   Simon Smith

   9:35 AM – 10:00 AM

   Superintelligence tsunami: strategic imperatives for pharma in the face of cheap, powerful, and abundant AI on demand

   • Learn from past tech revolutions: draw insights from the past to inform strategic planning for AI challenges and opportunities across Pharma.
   • Navigate AI uncertainty: learn to proactively plan for rapid advancements to ensure your org continues to apply the best innovations.
   • Capitalize on superintelligence: identify strategic priorities for success in an AI-dominated future.

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   • Simon Smith, EVP Generative AI, Klick Health

4. 

   Catherine Hunter

   10:00 AM – 10:25 AM

   AI value chain: optimise key sales and marketing initiatives with AI

   • Explore insights and varied practices that leverage AI tools for highest impact and amplification of Life Science sales and marketing initiatives.

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   • Catherine Hunter, Partner, Consumer Health and Life Sciences, EY Canada

5. 10:25 AM – 10:50 AM

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   Coffee Break

6. 

   Michael Bales

   

   10:50 AM – 11:35 AM

   ​​From pilot to scale: how life-science companies can achieve AI companywide adoption to support commercial activities

   • Hear how Life Science companies should approach compliant and sustainable AI adoption.
   • ‍From AI pilots, to Centres of Excellence & strategic partnerships; discover what has delivered the most value to date.
   • Learn from commercial leaders on their strategic AI focus for 2024 and beyond, emphasizing AI-driven efficiency, personalization, digital innovations and the importance of ethical use in AI.

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   • Michael Bales, Director, Strategy & Commercial Operations , Merck Canada

   • Alyssa Lefaivre Škopac, Head of Global Partnerships and Growth, Responsible AI Institute

   • Rahul Rani,, Commercial Capabilities Project Manager, GSK

   • Aletta Brandle, Team Lead, Omnichannel Excellence, Boehringer Ingelheim

   • Chris Weber, Head of Customer Experience , Takeda

   • Panel Discussion

7. 

   Tim Dolan

   11:35 AM – 11:55 AM

   Save 40 hours a month, now! Discover the leading AI tools and tactics your marketing team can adopt today

   • It’s time to sign-up and get started, hear what AI tools and tactics your marketing team can explore to start saving you time and produce even stronger results.

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   • Tim Dolan, Principal Consultant & Trainer, Kickframe

8. 

   Jennifer Zeifman

   11:55 AM – 12:25 PM

   Generative AI and brand integrity: Are you ready?

   • Learn how to prepare your brand for a wave of medical misinformation, from deepfake HCP endorsement to fabricated patient stories.
   • Learn about the processes, tools and people that will ensure your teams are ready to mitigate brand destroying fake news.

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   • Jennifer Zeifman, SVP, National Lead, Health & Wellness, Proof Strategies

9. 12:25 PM – 1:10 PM

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   Lunch

10. 

    Neil Follett

    

    1:10 PM – 1:55 PM

    The AI-powered agency: the benefits and risks clients must consider with this new agency model

    • Hear from leading agencies on the possibilities towards increasing value through generative AI capabilities.
    • Learn how Gen AI may be deployed for pharma marketing and communication campaigns.
    • Understand the risks and benefits before procuring an “AI-powered” agency

    • Neil Follett, Co-Founder & Strategic Advisor , PharmaBrands

    • Dave Makerewich, Founder, Maven

    • David Churchill, Vice President, Healthcare Business Strategy, Lemieux Bédard Communications.

    • Brad Breininger, EVP, Strategy, Believeco:Partners

    • Panel Discussion

11. 

    Dimitrije Jankovic

    1:55 PM – 2:20 PM

    Moving beyond the buzz: Sanofi's AI journey in marketing and medical content generation

    • Hear the lessons learned from Sanofi's implementation of AI tools to support commercial and medical activities.
    • Get a glimpse into how large language models can be used to ensure communications to healthcare providers and patients are relevant and effective.
    • Learn about the metrics applied at each stage of implementation that helped demonstrate business value.

    • Dimitrije Jankovic, Global Head of Digital Strategy and Operations, Sanofi

12. 

    Alan Macek

    2:20 PM – 2:45 PM

    Intellectual property, ethical, and legal implications of AI in commercial activity

    • Understand the ownership issues surrounding AI-generated content.
    • Get the latest update on Canadian IP laws and how they apply to your next project.
    • Canadian case study highlighting unique challenges in AI-related IP disputes.

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    • Alan Macek, Partner, DLA Piper

13. 2:45 PM – 3:05 PM

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    Coffee Break

14. 

    Dr. Muhammad Mamdani, PharmD, MA, MPH

    3:05 PM – 3:30 PM

    Remain relevant: align with AI applications in hospitals

    • Understand the transformations underway in hospitals and broader health systems. From streamlined hospital workflows, to diminishing administrative overheads that help elevate patient care quality.
    • Discover the imperative for life science companies to evolve and integrate these tech-driven advancements to maintain relevance and foster meaningful connections with healthcare professionals.
    • Rare Disease use case: hear about an unmet need, that through collaboration and technology, could result in significant uplift in the diagnosis and treatment of multiple rare conditions.

    • Dr. Muhammad Mamdani, PharmD, MA, MPH, Clinical Lead, AI, Ontario Health

15. 

    Jennifer Carroll

    3:30 PM – 3:50 PM

    PAAB and generative AI: maximise opportunity whilst staying compliant

    • What PAAB is seeing as effective generative AI use relating to pharma marketing and communication campaigns.
    • Recommendations on opportunities to leverage generative AI within the code.
    • PAAB’s own plans on AI adoption for future APS.

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    • Jennifer Carroll, Director of Communications, PAAB

16. 

    Chris Barth

    3:50 PM – 4:20 PM

    Closing Keynote: Machine Earning

    The advent of Generative AI has sparked fresh possibilities for computational creativity in marketing. Indeed, this year’s Contagious Radar survey found that 41% of senior marketers believe Gen AI represents the biggest disruptive force to our industry since the dawn of the internet. But in a world where deepfakes are being increasingly weaponised by bad actors, how can we harness these tools for positive growth? Whether you believe in art or algorithms, understanding the capabilities of artificial intelligence should be a top priority for any future fit marketer. This session will explore the AI trend through the lens of some of the smartest work using the tech.

    You’ll learn /

    • How brands from the worlds of automotive, food, healthcare, telco, travel, toys and more are using AI
    • Revealing insights from both marketing leaders and AI luminaries
    • About the various ways that artificial intelligence is reshaping the advertising industry

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    • Chris Barth, Principal Strategist, Contagious

17. 

    Neil Follett

    4:20 PM – 4:30 PM

    Closing Remarks

    • Neil Follett, Co-Founder & Strategic Advisor , PharmaBrands

18. 4:30 PM – 8:30 PM

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    Networking Drinks

19. 

    More Speakers To Come

    5:30 PM – 8:30 PM

    OPMA: Networking & Panel on Emerging Technologies in Healthcare

    The OPMA summer event is a separate co-located event. A full access ticket is included with your Age of AI ticket.

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    • More Speakers To Come

20. 8:30 PM – 8:30 PM

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    Event Closes